We were the client. We know exactly what was wrong.
Who We Are
PrimePressQ was built from a frustrating experience familiar to many brands working with some traditional PR agencies. We were on the client side, paying high retainers for promised visibility, media exposure, and positioning. What followed were reports, explanations, and endless delays while placements failed to materialize.
No guarantees. No accountability. No measurable outcomes.
At the same time, we noticed a major shift in how brands were actually being discovered online.
The strongest engagement, search visibility, and long-term discoverability increasingly came through curated listicles, destination guides, rankings, and editorial selections that positioned brands within a larger cultural narrative.
Consumers had changed the way they discover brands. They were searching for trusted recommendations, curated experiences, and “best of” selections across media platforms, search engines, and AI-driven discovery.
That became the foundation of PrimePressQ.
Today, PrimePressQ operates as the only invitation-based and application-based listicle platform, alongside PrimeQ Agency, our strategic PR and media positioning division focused on creating highly curated editorial features across tier 1 international media platforms, including Harper’s Bazaar, Travel + Leisure, Entrepreneur, USA Today, Robb Report, and others.
Today, we are proud to collaborate with globally recognized names, including Kempinski Hotels, Six Senses Resorts, 111 Harley St., Chenot, Rosewood Hotels & Resorts, Hilton Hotels & Resorts, St. Moritz Tourist Board, Dalmatia Tourist Board, and many others across hospitality, tourism, luxury, wellness, and lifestyle sectors.
"We kept paying. We kept waiting. At some point, we stopped asking when it would land and started asking why the model was designed this way at all."
What We Stand For
We only take on work we can deliver
Every brand is reviewed before we take them on. We do not accept applications that we are not confident we can place. That selectivity is not a barrier — it is what makes a confirmed placement worth having.
If it doesn't land, neither does the charge
Every confirmed placement is guaranteed. If it is not delivered, you receive a full refund for that placement. No conditions, no disputes. We stand behind every placement we confirm.
No retainers.
No guesswork.
You pay once selected, for defined placements in named publications. Not for time. Not for effort. Not for activity reports that arrive without results. What you pay for is what you get.
Meet the Team
Lejla Olk
FOUNDER & CEO
She built PrimePressQ after being on the client side — which means she understands exactly what you need, and exactly what you should never have to put up with again.
Jenna Baudenbacher
CCO
She shapes how your (and our) brand is positioned and presented — because how you're described in a publication matters as much as where you appear.
Matthew Olk
SALES & FINANCE
The one who makes sure every invoice is sent on time, every agreement is clear, and nothing is left to interpretation.
Ana Metelko
MARKETING & OPERATIONS
When you work with PrimePressQ, Ana is the reason things happen when they're supposed to — and why the experience feels effortless from the outside.
